Many American women and men suffer to escape the walls of what the material world traps us in. While taking the bus to school, while ordering food at a resturant, or even just leaving a coffee shop, advertisments of ads from all different points of the material spectrum are posted. Having so much of modern day America be so consumed in what designers the celebrities are wearing or who did their make up for the red carpet event takes away the minds of dozens of Americans to assume what they see in the magazines to be what they expect to look, talk, or feel like in real life. While eating dinner one night, I came across an add for Dolce & Gabbana which completely exploits women, making them look like a sex object for the eyes of all men. This made me question; Why would anyone advertise clothing by publishing a women being dominated by a man? And even so, the clothing that they are trying to sell in the ad is almost totally absent. This attept for creating an eye drawing scene, well, unfortunatly, did it's job. But, this ad is nothing more than a moment of pleasure because of the lack of advertising clothing (the actual object set to be sold!) This simple picture, which is only one of the many ad campaigns that diminish self esteem of women or just advertise the product through sex appeal or solely the appearance of a model gives the impression to America that image is the most important thing they must care about. Image over clothing, over character, over substance, over slef worth... These ads are giving American's the wrong idea about what is important and provides them with flase ideals on the real world.