Okay, not exactly. This post isn't about female stereotypes, but it is about the notion of being completely clean/pure or very dirty/used. This time, we see it in advertising. Kleenex is using a false dichotomy to promote their newest disposable hand towels. While these towels are probably more sanitary than re-using a cloth towel, that doesn't mean that the the disposable towel is completely sterile and a cloth one is infested with germs. This is a great example of an "either/or" logical fallacy.
You right that I'm sure most hand towels do not go through as much turmoil in the process of being used over time, but sure, they do get dirty. The "either"-have dirty and germ-filled hands, "or"-have clean hands all the time really does seem to sell their product well. It gets across the point that their product will provide the best results if you want to have clean hands after you dry them and your hands will be clean as can be!
Posted by: Erin M. | 09/29/2011 at 10:20 PM
i do think though as a marketing tool the either or logical fallacy is the best, not that i agree with how it is used, but i think in peoples minds it has the greatest effect because (basically )you can either be the best or the worst. and at least everyone i know wants the best.
Posted by: dani k | 09/29/2011 at 11:00 PM