This parody of the new spin off of working out called the Wii Fit, is quite hilarious. The director, or at least the narrator, uses irony throughout the entire video to conduct a complete opposite meaning of what the product is attempting to have people do.
The Wii Fit sends a message to the viewers of its commercials and the consumers that buy the product that working out can be as easy as pulling out your Wii, standing on a white piece of plastic, and moving the equivalent amount of walking about a half of a block. Also, through the original commercial, the Wii is advertising the product to be something that can bring the whole family together to have fun, but lets be honest, when one wants to get in shape the first thing they think of is not usually how they can get their family involved.
The real message behind this, I believe, is the unconscious image that the media embeds into the heads of many Americans that a perfect body is necessary for a happy human and the Wii is telling America that it is as easy as moving your leg back and forth to get that ideal body.
The parody includes situational irony through elaborating on how what the people are doing in the commercial is the close to the exact opposite of what you have to do to get in shape, is very comedic and does successful take on the ironic form of satire.
I agree with you that these type of commercials and products that the media constantly talks about send the message that if you are overweight, you can't be happy with who you truly are and you have to change. I like how this video makes fun of that and criticizes it because they deserve.
Posted by: jack badger | 12/22/2011 at 11:06 PM
Personally, I've tried wii fit and it feels as though you're not losing a pound at all. The commercials are completely exaggerated and getting the perfect body from wii fit is not guaranteed at all. This video makes really good points!
Posted by: Leslie T. | 12/23/2011 at 12:07 AM