Why is it that millions of Americans gathered around there television every year to watch the Super Bowl? And why is it that so much money is spent on the Super Bowl? The Super Bowl seems to be the American holiday of Consumerism. The motto seems to be “buy, buy, buy and we’ll try to sell you more”. Companies spend millions of dollars just to have one of there commercials aired on TV. And it can’t just be any commercial; they have to be funny or different to catch the viewer’s attention. It seems that many people that watch the Super Bowl don’t even care about the game itself, but the commercials. Television companies sign multi-billion dollar contracts to have the right to televise games because they now how much money they can get from the advertisements. In fact Super Bowls dominate the list for most viewed shows of all time. But people don’t need to see the commercials to buy. They buy before the game. Millions of dollars are spent on food, especially junk food for the Super Bowl and it’s pizzeria’s busiest day of the year. Many companies advertise using some sort of football propaganda to try to get consumers to but their products for the Super. It seems to be that the Super Bowl is the ultimate holiday of consumerism.