I'm a fan of social media. I have an account on basically all of the major social media sites-- facebook, tumblr, twitter, instagram....It's a bit embarrassing. So when the KONY 2012 movement started happening, I was bombarded by it in all these different places. At first it was fascinating. It was interesting to see how quickly that video was spreading. The monday before it blew up I didn't see anything about Kony, and the next morning it was everywhere, and it kept growing. That's what I like about the internet. It makes your world smaller. I think it makes someone feel more significant; it's a platform for your thoughts and ideas. So it was weird to me that with each reblog or share of the video I saw, I got increasingly annoyed with the movement.
I think the intentions of the KONY 2012 movement were great: to raise awareness about these horrible events that were occurring and that had been occurring for nearly three decades. But what happened after the initial onset of the video is what I didn't like. Everybody suddenly assumed the role of virtuous social activist who, because they clicked a button, single-handedly changed the world. And I'm pretty sure everyone is going to be all "Jessica omg you're such a downer and a negative nelly, that one person helped a greater cause!" But, I can't help but feel that this movement exemplified what is bad about the internet. I don't know if this makes sense to anybody but me, but on the internet, I feel like we are passively active. We take part in conversations with people on the internet and then in real life, we act as if they never happened, or we share a video and never advocate for it in the real world. I didn't hear a single person who had shared the video advocating for KONY 2012 in the hallways, or at lunch, or in class. It all took place on the internet, which can really only do so much. So we shared the video, and now everybody knows. Now what? Has anything been done about it? Awareness has successfully been raised. I'm honestly asking this question: has anything been done about Joseph Kony's LRA since the explosion of attention? We all feel as if we helped a cause, but we hid behind our computer screens. The medium that helped the cause, the internet, is now hindering it.