While Kony 2012 does have its faults, I think the idea behind it is a powerful one. They tried to raise awareness of a serious problem, and succeeded. And even though some of the facts were not presented honestly, they got people interested, and those people can go out and do more research on the issues. Simplifying the issue to get it into a short video is necessary to get the initial information out there. Once people see it and are interested, that is when the people who really want to do something (and not just post the video on facebook) can get more information and research the topic further. Some people critcize the bias of the video, but the video is just there to raise awareness for the issue, and when people get interested, they will do more.